
We are architects, not decorators.
This is a collection of strategic insights from the studio for founders who are building a durable asset, not just a decorated storefront. We don't share tips and tricks; we share the architectural thinking required to build a professional e-commerce presence.
The Drafts

Decorator vs. Architect
Are you a decorator or an architect? One thinks in cost, the other in investment. This mindset shift is the key to building a profitable asset, not a liability.
Decorator vs. Architect
Are you a decorator or an architect? One thinks in cost, the other in investment. This mindset shift is the key to building a profitable asset, not a liability.