We are architects, not decorators.

The internet is filled with "decorators"; theme tweakers and app collectors who believe the key to a successful store is the right font or the perfect color palette.

This is a fatal flaw in thinking.

A digital asset, like a physical building, must be built on a sound architectural plan. It requires a deep understanding of the foundation, the structure, the user flow, and the ultimate business objective. Decoration is the final step. The architecture is the essential, difficult work that ensures the final design is not just beautiful, but powerful and permanent.

We master both, but always in that order.

Built from a Decade of Experience

RBF Studio was founded by Morrigan Blackthorne, a brand strategist with over a decade of experience helping founders build profitable, professional brands.

Our mission was born from a frustrating observation: brilliant experts were being failed by the e-commerce industry. They were being sold themes and apps when what they truly needed was a strategic partner.

So we created a new model. Our async-first process was designed specifically for busy founders who need to operate as the CEO, not the frustrated web developer. It's a system built on a deep respect for your time and an uncompromising commitment to professional, strategic outcomes.

You're Next Step

Whether you're ready to build the plan yourself or want an expert partner to guide you, we have a clear path forward.