Frequently Asked Questions
Clarity is the foundation of our process. Here are the answers to some common questions about working with RBF Studio.
Our Process & Philosophy
Why are you "async-first"? Do you ever take calls or meetings?
Our async-first process is born from a deep respect for your time. We believe focused, written communication is more efficient and produces better strategic outcomes than meetings. To answer directly: we do not take calls or meetings. Our entire professional process, from the initial inquiry to the final project handover, is designed to be completely asynchronous. This protects your focus and allows us to dedicate our time to the work itself, not to scheduling conflicts.
What does "strategy precedes structure" actually mean?
It means we do not engage in decoration until the architecture is flawless. We will never discuss fonts, colors, or themes until a comprehensive strategic blueprint; covering your ideal client, market position, technical needs, and business goals, is complete. This is our non-negotiable principle for building a durable asset, not just a beautiful website.
The Services
What is the difference between The Blueprint and The Build?
The Silver Label Blueprint is the complete architectural plan for your digital asset. We deliver it to you as a comprehensive document for your own team to execute. The Black Label Build is our signature, end-to-end service where we both architect the blueprint and we construct the final store for you.
Who is The Black Label Build for?
Our signature build is for established, successful founders who are experts in their field but not in e-commerce. They have a clear vision and a premium product, and require a professional partner to translate their brand's authority into a high-performing digital asset.
I'm just starting out. Are your services a good fit for me?
Our high-touch services are designed for established businesses and represent a significant investment. If you are just starting out, we recommend beginning with our foundational workbook, Studio Notes, Vol. 1, which is the most valuable first step you can take. This will give you a clear picture as to if you are ready to work with us.
What is your standard support response time?
We are committed to a focused, asynchronous process. For our clients of both The Silver Label Blueprint and The Black Label Build, we guarantee a priority response within 24 business hours. For general inquiries, our standard studio response time is within 48-72 business hours.
The Investment
Why is there an application process for The Black Label Build?
A signature build is a deep, collaborative partnership. The application is a crucial step to ensure we are a perfect fit for one another in terms of goals, budget, and philosophy. We only take on clients we are confident we can deliver transformative results for.
Do you offer payment plans?
Yes. For The Black Label Build, our standard payment structure is 50% upfront to begin the Blueprint phase, and the final 50% upon completion of the Blueprint, before construction begins.
Have a Different Question?
If your question is not answered here, you are welcome to contact us directly. Please use the chat bubble on any page to ask any questions you may have. We will respond to all thoughtful inquiries within 48-72 business hours. We are open to correspondence 9am - 4pm Monday through Thursday. We reserve Fridays for our projects.
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